Marketing performance measurement and firm performance: Evidence from the European high-technology sector

Research output: Contribution to journal › Article › peer-review

Original language	Undefined/Unknown
Journal	European Journal of Marketing
DOIs	https://doi.org/10.1108/03090560910947070
Publication status	Published - 2009

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title = "Marketing performance measurement and firm performance: Evidence from the European high-technology sector",

author = "D. O'Sullivan and A.V. Abela and M. Hutchinson",

year = "2009",

doi = "10.1108/03090560910947070",

language = "Undefined/Unknown",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

}

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AU - O'Sullivan, D.

AU - Abela, A.V.

AU - Hutchinson, M.

PY - 2009

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M3 - Article

SN - 0309-0566

JO - European Journal of Marketing

JF - European Journal of Marketing

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