@article{bbd230be250a42cb94adba5599715a04,
title = "Marketing performance measurement and firm performance",
keywords = "Marketing, Business, Marketing management, Marketing effectiveness, Marketing research, Performance measurement, Context (archaeology), Return on marketing investment, Marketing strategy, Originality, Quantitative marketing research, Psychology, Social psychology, Paleontology, Creativity, Biology",
author = "Mark Hutchinson",
year = "2009",
doi = "10.1108/03090560910947070",
language = "English",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Publishing",
}