MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale

Conor Linehan; Ben Kirman; M. C. Hammer

doi:10.1145/3027063.3052753

MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale

Conor Linehan
, Ben Kirman
, M. C. Hammer

School of Applied Psychology

University of York
Location Unknown

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Abstract

We argue that the huge success of Augmented Reality game Pokémon Go has little to do with clever design. Rather, the success is due to the nostalgic branding, with a franchise for which people already have great affection. As exasperated academics, rather than resist, we have decided to sell out. We suggest that a similar nostalgic branding strategy allows any mildly interesting HCI project to gain similarly huge benefits of public engagement. We provide the HCI community with a crude nostalgification tool - MC Hammer's Hammer of Nostalgification - and present a number of case studies that illustrate its power.

Original language	English
Title of host publication	CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems
Subtitle of host publication	Explore, Innovate, Inspire
Publisher	Association for Computing Machinery
Pages	735-745
Number of pages	11
ISBN (Electronic)	9781450346566
DOIs	https://doi.org/10.1145/3027063.3052753
Publication status	Published - 6 May 2017
Event	2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017 - Denver, United States Duration: 6 May 2017 → 11 May 2017

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings
Volume	Part F127655

Conference

Conference	2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017
Country/Territory	United States
City	Denver
Period	6/05/17 → 11/05/17

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Keywords

Stop! hammer time!

Access to Document

10.1145/3027063.3052753

Cite this

Linehan, C., Kirman, B., & Hammer, M. C. (2017). MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale. In CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire (pp. 735-745). (Conference on Human Factors in Computing Systems - Proceedings; Vol. Part F127655). Association for Computing Machinery . https://doi.org/10.1145/3027063.3052753

Linehan, Conor ; Kirman, Ben ; Hammer, M. C. / MC Hammer presents : The Hammer of transformative nostalgification - Designing for engagement at scale. CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Association for Computing Machinery , 2017. pp. 735-745 (Conference on Human Factors in Computing Systems - Proceedings).

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title = "MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale",

abstract = "We argue that the huge success of Augmented Reality game Pok{\'e}mon Go has little to do with clever design. Rather, the success is due to the nostalgic branding, with a franchise for which people already have great affection. As exasperated academics, rather than resist, we have decided to sell out. We suggest that a similar nostalgic branding strategy allows any mildly interesting HCI project to gain similarly huge benefits of public engagement. We provide the HCI community with a crude nostalgification tool - MC Hammer's Hammer of Nostalgification - and present a number of case studies that illustrate its power.",

keywords = "Stop! hammer time!",

author = "Conor Linehan and Ben Kirman and Hammer, \{M. C.\}",

note = "Publisher Copyright: Copyright {\textcopyright} 2017 by the Association for Computing Machinery, Inc. (ACM).; 2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017 ; Conference date: 06-05-2017 Through 11-05-2017",

year = "2017",

month = may,

day = "6",

doi = "10.1145/3027063.3052753",

language = "English",

series = "Conference on Human Factors in Computing Systems - Proceedings",

publisher = "Association for Computing Machinery ",

pages = "735--745",

booktitle = "CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems",

address = "United States",

}

Linehan, C, Kirman, B & Hammer, MC 2017, MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale. in CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Conference on Human Factors in Computing Systems - Proceedings, vol. Part F127655, Association for Computing Machinery , pp. 735-745, 2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017, Denver, United States, 6/05/17. https://doi.org/10.1145/3027063.3052753

MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale. / Linehan, Conor; Kirman, Ben; Hammer, M. C.
CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Association for Computing Machinery , 2017. p. 735-745 (Conference on Human Factors in Computing Systems - Proceedings; Vol. Part F127655).

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

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AB - We argue that the huge success of Augmented Reality game Pokémon Go has little to do with clever design. Rather, the success is due to the nostalgic branding, with a franchise for which people already have great affection. As exasperated academics, rather than resist, we have decided to sell out. We suggest that a similar nostalgic branding strategy allows any mildly interesting HCI project to gain similarly huge benefits of public engagement. We provide the HCI community with a crude nostalgification tool - MC Hammer's Hammer of Nostalgification - and present a number of case studies that illustrate its power.

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Linehan C, Kirman B, Hammer MC. MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale. In CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Association for Computing Machinery . 2017. p. 735-745. (Conference on Human Factors in Computing Systems - Proceedings). doi: 10.1145/3027063.3052753

MC Hammer presents: The Hammer of transformative nostalgification - Designing for engagement at scale

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UN SDGs

Keywords

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