Neuroeconomics and economic methodology

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Abstract

4 Neuroeconomics and economic methodology Don Ross 4.1 INTRODUCTION Paul Zak, a leading researcher among self-described neuroeconomists, declares without qualification that ‘economic decisions are made in the brain’, and ‘the brain is an economic. ..

Original languageEnglish
Title of host publicationThe Elgar Companion to Recent Economic Methodology
PublisherEdward Elgar Publishing Ltd.
Pages61-93
Number of pages33
ISBN (Electronic)9780857938077
ISBN (Print)9781848447547
DOIs
Publication statusPublished - 1 Jan 2011
Externally publishedYes

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