TY - GEN
T1 - Observations of non-linear information consumption in crowdfunding
AU - Gleasure, Rob
AU - Feller, Joseph
N1 - Publisher Copyright:
© Springer International Publishing Switzerland 2014.
PY - 2014
Y1 - 2014
N2 - The number and scale of crowdfunding platforms has grown rapidly within a short period of time. While some of these platforms offer donors specific financial or material rewards, others ask donors to contribute to campaigns for charitable or philanthropic reasons. This fundamental difference means it is difficult to model interpersonal communication and information consumption in simple linear economic terms. Yet to date the dominant research paradigm for charitable crowdfunding has done exactly that. This study seeks to investigate and model non-linear information consumption based upon a field study of Pledgie.com, an established charitable crowdfunding platform. Quantitative analyses of data from over 5,000 individual crowdfunding campaigns reveal several curvilinear relationships between the information provided and the level of funding received. This suggests that information consumption by the donor community is more accurately modelled across two distinct stages, the first of which is discussion-based, the second of which is based on donation.
AB - The number and scale of crowdfunding platforms has grown rapidly within a short period of time. While some of these platforms offer donors specific financial or material rewards, others ask donors to contribute to campaigns for charitable or philanthropic reasons. This fundamental difference means it is difficult to model interpersonal communication and information consumption in simple linear economic terms. Yet to date the dominant research paradigm for charitable crowdfunding has done exactly that. This study seeks to investigate and model non-linear information consumption based upon a field study of Pledgie.com, an established charitable crowdfunding platform. Quantitative analyses of data from over 5,000 individual crowdfunding campaigns reveal several curvilinear relationships between the information provided and the level of funding received. This suggests that information consumption by the donor community is more accurately modelled across two distinct stages, the first of which is discussion-based, the second of which is based on donation.
KW - Charity
KW - Crowdfunding
KW - Information consumption
UR - https://www.scopus.com/pages/publications/84915774895
U2 - 10.1007/978-3-319-13817-6_36
DO - 10.1007/978-3-319-13817-6_36
M3 - Conference proceeding
AN - SCOPUS:84915774895
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 372
EP - 381
BT - Mining Intelligence and Knowledge Exploration - 2nd International Conference, MIKE 2014, Proceedings
A2 - Prasath, Rajendra
A2 - O’Reilly, Philip
A2 - Kathirvalavakumar, Thangairulappan
PB - Springer Verlag
T2 - 2nd International Conference on Mining Intelligence and Knowledge Exploration, MIKE 2014
Y2 - 10 December 2014 through 12 December 2014
ER -