Power Ballads: Deploying aversive energy feedback in social media

Derek Foster; Shaun Lawson; Conor Linehan; Kirman Ben

doi:10.1145/1979742.1979944

Power Ballads: Deploying aversive energy feedback in social media

Derek Foster
, Shaun Lawson
, Conor Linehan
, Kirman Ben

University of Lincoln

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Abstract

This paper reports on the pilot evaluation of "Power Ballads", an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement.

Original language	English
Title of host publication	CHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
Publisher	Association for Computing Machinery
Pages	2221-2226
Number of pages	6
ISBN (Print)	9781450302289
DOIs	https://doi.org/10.1145/1979742.1979944
Publication status	Published - 2011
Externally published	Yes

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy

Keywords

Aversive feedback
Energy saving
Motivation
Persuasive technology
Social networks
Sustainability

Access to Document

10.1145/1979742.1979944

Cite this

Foster, D., Lawson, S., Linehan, C., & Ben, K. (2011). Power Ballads: Deploying aversive energy feedback in social media. In CHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts (pp. 2221-2226). (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery . https://doi.org/10.1145/1979742.1979944

Foster, Derek ; Lawson, Shaun ; Linehan, Conor et al. / Power Ballads : Deploying aversive energy feedback in social media. CHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts. Association for Computing Machinery , 2011. pp. 2221-2226 (Conference on Human Factors in Computing Systems - Proceedings).

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abstract = "This paper reports on the pilot evaluation of {"}Power Ballads{"}, an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement.",

keywords = "Aversive feedback, Energy saving, Motivation, Persuasive technology, Social networks, Sustainability",

author = "Derek Foster and Shaun Lawson and Conor Linehan and Kirman Ben",

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doi = "10.1145/1979742.1979944",

language = "English",

isbn = "9781450302289",

series = "Conference on Human Factors in Computing Systems - Proceedings",

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Foster, D, Lawson, S, Linehan, C & Ben, K 2011, Power Ballads: Deploying aversive energy feedback in social media. in CHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts. Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery , pp. 2221-2226. https://doi.org/10.1145/1979742.1979944

Power Ballads: Deploying aversive energy feedback in social media. / Foster, Derek; Lawson, Shaun; Linehan, Conor et al.
CHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts. Association for Computing Machinery , 2011. p. 2221-2226 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

TY - GEN

T1 - Power Ballads

T2 - Deploying aversive energy feedback in social media

AU - Foster, Derek

AU - Lawson, Shaun

AU - Linehan, Conor

AU - Ben, Kirman

PY - 2011

Y1 - 2011

N2 - This paper reports on the pilot evaluation of "Power Ballads", an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement.

AB - This paper reports on the pilot evaluation of "Power Ballads", an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement.

KW - Aversive feedback

KW - Energy saving

KW - Motivation

KW - Persuasive technology

KW - Social networks

KW - Sustainability

UR - https://www.scopus.com/pages/publications/79957948599

U2 - 10.1145/1979742.1979944

DO - 10.1145/1979742.1979944

M3 - Conference proceeding

AN - SCOPUS:79957948599

SN - 9781450302289

T3 - Conference on Human Factors in Computing Systems - Proceedings

SP - 2221

EP - 2226

BT - CHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts

PB - Association for Computing Machinery

ER -

Foster D, Lawson S, Linehan C, Ben K. Power Ballads: Deploying aversive energy feedback in social media. In CHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts. Association for Computing Machinery . 2011. p. 2221-2226. (Conference on Human Factors in Computing Systems - Proceedings). doi: 10.1145/1979742.1979944

Power Ballads: Deploying aversive energy feedback in social media

Abstract

Publication series

UN SDGs

Keywords

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