@inproceedings{a71b2cc0d89f484d8ebfd459a294478c,
title = "Product recommendation for small-scale retailers",
abstract = "Product recommendation in e-commerce is a widely applied technique which has been shown to bring benefits in both product sales and customer satisfaction. In this work we address a particular product recommendation setting - small-scale retail websites where the small amount of returning customers makes traditional user-centric personalization techniques inapplicable. We apply an item-centric product recommendation strategy which combines two well-known methods - association rules and text-based similarity - and demonstrate the effectiveness of the approach through two evaluation studies with real customer data.",
keywords = "Association rules, Hybrid approach, Online shopping, Product recommendation, Text-based similarity, User study",
author = "Marius Kaminskas and Derek Bridge and Franclin Foping and Donogh Roche",
note = "Publisher Copyright: {\textcopyright} Springer International Publishing Switzerland 2015.; 16th International Conference on Electronic Commerce and Web Technologies, EC-Web 2015 ; Conference date: 01-09-2015",
year = "2015",
doi = "10.1007/978-3-319-27729-5\_2",
language = "English",
isbn = "9783319277288",
series = "Lecture Notes in Business Information Processing",
publisher = "Springer Verlag",
pages = "17--29",
editor = "Dietmar Jannach and Heiner Stuckenschmidt",
booktitle = "E-Commerce and Web Technologies - 16th International Conference on Electronic Commerce and Web Technologies, EC-Web 2015, Revised Selected Papers",
address = "Germany",
}