Pull Marketing in a Low Involvement Product Category – The Role of Domain Specific Innovativeness

Research output: Contribution to conferencePaperpeer-review

Original languageUndefined/Unknown
Publication statusPublished - Sep 2018
Event Irish Academy of Management Conference 2018 - University College Cork, Cork, Ireland
Duration: 3 Sep 2018 → …

Conference

Conference Irish Academy of Management Conference 2018
Country/TerritoryIreland
CityCork
Period3/09/18 → …

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