Pull Marketing in a Low Involvement Product Category – The Role of Domain Specific Innovativeness

Research output: Contribution to conference › Paper › peer-review

Original language	Undefined/Unknown
Publication status	Published - Sep 2018
Event	Irish Academy of Management Conference 2018 - University College Cork, Cork, Ireland Duration: 3 Sep 2018 → …

Conference	Irish Academy of Management Conference 2018
Country/Territory	Ireland
City	Cork
Period	3/09/18 → …

Cite this

@conference{ade0d570c73f4516a96a2e45b4076d4e,

title = "Pull Marketing in a Low Involvement Product Category – The Role of Domain Specific Innovativeness",

author = "Sean Tanner and Mary McCarthy and Seamus O'Reilly",

year = "2018",

month = sep,

language = "Undefined/Unknown",

note = " Irish Academy of Management Conference 2018 ; Conference date: 03-09-2018",

}