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Re-placing place in marketing: A resource-exchange place perspective

  • Mark S. Rosenbaum
  • , Carol Kelleher
  • , Margareta Friman
  • , Per Kristensson
  • , Anne Scherer
  • Northern Illinois University
  • Karlstad University
  • ETH Zurich

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish (Ireland)
Publication statusPublished - 2017
EventQUIS 15 - University Of Porto, Porto, Portugal
Duration: 12 Jun 201715 Jun 2017

Conference

ConferenceQUIS 15
Country/TerritoryPortugal
CityPorto
Period12/06/1715/06/17

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