Relational social exchange: a new logic of SME consumer relationship management

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish (Ireland)
Publication statusPublished - 2018
EventIrish Academy of Management Conference - University College Cork, Cork, Ireland
Duration: 5 Sep 20188 Sep 2018

Conference

ConferenceIrish Academy of Management Conference
Country/TerritoryIreland
CityCork
Period5/09/188/09/18

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