Rethinking impact in political sociology: the Northern Exposure project on disaffection and hope in the North of England after Brexit

The conversation discusses what an ethnographic or anthropological approach can bring to political sociology on the causes and consequences of Brexit in the UK, particularly in questioning the simplifications of dominant public opinion research. It points to the lack of awareness of post-colonial approaches to race and multiculturalism in such mainstream understandings, outlining the alternative perspectives found in Northern Exposure’s study of four large towns and small cities in the North of England. The discussion goes on to explore the innovative co-productive approach to impact developed by the project, whose output included local community engagement, videoed policy debates, and a full-length documentary film alongside conventional academic writing. The project Principal Investigator argues for a more critical constructivist epistemology in our understanding of UK politics during the era of Brexit, COVID and after.