Seeing is believing: User awareness of eConsent on health social networks

Yvonne O'Connor; Wendy Rowan; Ciara Heavin

Seeing is believing: User awareness of eConsent on health social networks

Cork University Business School

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Abstract

The "clickwrap" option of electronic consent (eConsent) on Health Social Networks (HSNs) is known to impede users from fully understanding the Privacy Policies (PP) and Terms and Conditions (T&Cs) of these services when choosing to join. By creating an animated version of PP and T&Cs for eConsent on a hypothetical registration page, this research sought feedback on the effectiveness of this new form in terms of users' immediate drivers for decision-making. A quantitative approach was taken, which included an online questionnaire assessing the users' experience (UX) of a new eConsent animation. Provisional results suggest that users were more informed about the implications for their data from the animated version of the PP and T&Cs. This provided participants with an accessible, honest and trustworthy interpretation of how their data will be used. This resulted in a desire to understand the policies of these services. By investigating the UX of the registration process, this research provides valuable insight for the future design and development of eConsent options. As transparency is a key requirement of the General Data Protection Regulation (GDPR), the findings from this study will be of assistance to developers of various software solutions in the future.

Original language	English
Title of host publication	Proceedings of the 5th European Conference on Social Media, ECSM 2018
Editors	Niall Corcoran, Vincent Cunnane
Publisher	Academic Conferences and Publishing International Limited
Pages	180-189
Number of pages	10
ISBN (Electronic)	9781911218838
Publication status	Published - 2018
Event	5th European Conference on Social Media, ECSM 2018 - Limerick, Ireland Duration: 21 Jun 2018 → 22 Jun 2018

Publication series

Name	Proceedings of the 5th European Conference on Social Media, ECSM 2018

Conference

Conference	5th European Conference on Social Media, ECSM 2018
Country/Territory	Ireland
City	Limerick
Period	21/06/18 → 22/06/18

Keywords

Decision-making
eConsent
Health Social Networks (HSNs)
Privacy Policies
Terms and Conditions

Cite this

O'Connor, Y., Rowan, W., & Heavin, C. (2018). Seeing is believing: User awareness of eConsent on health social networks. In N. Corcoran, & V. Cunnane (Eds.), Proceedings of the 5th European Conference on Social Media, ECSM 2018 (pp. 180-189). (Proceedings of the 5th European Conference on Social Media, ECSM 2018). Academic Conferences and Publishing International Limited.

O'Connor, Yvonne ; Rowan, Wendy ; Heavin, Ciara. / Seeing is believing : User awareness of eConsent on health social networks. Proceedings of the 5th European Conference on Social Media, ECSM 2018. editor / Niall Corcoran ; Vincent Cunnane. Academic Conferences and Publishing International Limited, 2018. pp. 180-189 (Proceedings of the 5th European Conference on Social Media, ECSM 2018).

@inproceedings{1288e2a387234a63b5cd80705a98311f,

title = "Seeing is believing: User awareness of eConsent on health social networks",

abstract = "The {"}clickwrap{"} option of electronic consent (eConsent) on Health Social Networks (HSNs) is known to impede users from fully understanding the Privacy Policies (PP) and Terms and Conditions (T\&Cs) of these services when choosing to join. By creating an animated version of PP and T\&Cs for eConsent on a hypothetical registration page, this research sought feedback on the effectiveness of this new form in terms of users' immediate drivers for decision-making. A quantitative approach was taken, which included an online questionnaire assessing the users' experience (UX) of a new eConsent animation. Provisional results suggest that users were more informed about the implications for their data from the animated version of the PP and T\&Cs. This provided participants with an accessible, honest and trustworthy interpretation of how their data will be used. This resulted in a desire to understand the policies of these services. By investigating the UX of the registration process, this research provides valuable insight for the future design and development of eConsent options. As transparency is a key requirement of the General Data Protection Regulation (GDPR), the findings from this study will be of assistance to developers of various software solutions in the future.",

keywords = "Decision-making, eConsent, Health Social Networks (HSNs), Privacy Policies, Terms and Conditions",

author = "Yvonne O'Connor and Wendy Rowan and Ciara Heavin",

year = "2018",

language = "English",

series = "Proceedings of the 5th European Conference on Social Media, ECSM 2018",

publisher = "Academic Conferences and Publishing International Limited",

pages = "180--189",

editor = "Niall Corcoran and Vincent Cunnane",

booktitle = "Proceedings of the 5th European Conference on Social Media, ECSM 2018",

address = "United Kingdom",

}

O'Connor, Y , Rowan, W & Heavin, C 2018, Seeing is believing: User awareness of eConsent on health social networks. in N Corcoran & V Cunnane (eds), Proceedings of the 5th European Conference on Social Media, ECSM 2018. Proceedings of the 5th European Conference on Social Media, ECSM 2018, Academic Conferences and Publishing International Limited, pp. 180-189, 5th European Conference on Social Media, ECSM 2018, Limerick, Ireland, 21/06/18.

Seeing is believing: User awareness of eConsent on health social networks. / O'Connor, Yvonne ; Rowan, Wendy ; Heavin, Ciara.
Proceedings of the 5th European Conference on Social Media, ECSM 2018. ed. / Niall Corcoran; Vincent Cunnane. Academic Conferences and Publishing International Limited, 2018. p. 180-189 (Proceedings of the 5th European Conference on Social Media, ECSM 2018).

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

TY - GEN

T1 - Seeing is believing

T2 - 5th European Conference on Social Media, ECSM 2018

AU - O'Connor, Yvonne

AU - Rowan, Wendy

AU - Heavin, Ciara

PY - 2018

Y1 - 2018

N2 - The "clickwrap" option of electronic consent (eConsent) on Health Social Networks (HSNs) is known to impede users from fully understanding the Privacy Policies (PP) and Terms and Conditions (T&Cs) of these services when choosing to join. By creating an animated version of PP and T&Cs for eConsent on a hypothetical registration page, this research sought feedback on the effectiveness of this new form in terms of users' immediate drivers for decision-making. A quantitative approach was taken, which included an online questionnaire assessing the users' experience (UX) of a new eConsent animation. Provisional results suggest that users were more informed about the implications for their data from the animated version of the PP and T&Cs. This provided participants with an accessible, honest and trustworthy interpretation of how their data will be used. This resulted in a desire to understand the policies of these services. By investigating the UX of the registration process, this research provides valuable insight for the future design and development of eConsent options. As transparency is a key requirement of the General Data Protection Regulation (GDPR), the findings from this study will be of assistance to developers of various software solutions in the future.

AB - The "clickwrap" option of electronic consent (eConsent) on Health Social Networks (HSNs) is known to impede users from fully understanding the Privacy Policies (PP) and Terms and Conditions (T&Cs) of these services when choosing to join. By creating an animated version of PP and T&Cs for eConsent on a hypothetical registration page, this research sought feedback on the effectiveness of this new form in terms of users' immediate drivers for decision-making. A quantitative approach was taken, which included an online questionnaire assessing the users' experience (UX) of a new eConsent animation. Provisional results suggest that users were more informed about the implications for their data from the animated version of the PP and T&Cs. This provided participants with an accessible, honest and trustworthy interpretation of how their data will be used. This resulted in a desire to understand the policies of these services. By investigating the UX of the registration process, this research provides valuable insight for the future design and development of eConsent options. As transparency is a key requirement of the General Data Protection Regulation (GDPR), the findings from this study will be of assistance to developers of various software solutions in the future.

KW - Decision-making

KW - eConsent

KW - Health Social Networks (HSNs)

KW - Privacy Policies

KW - Terms and Conditions

UR - https://www.scopus.com/pages/publications/85064606953

M3 - Conference proceeding

AN - SCOPUS:85064606953

T3 - Proceedings of the 5th European Conference on Social Media, ECSM 2018

SP - 180

EP - 189

BT - Proceedings of the 5th European Conference on Social Media, ECSM 2018

A2 - Corcoran, Niall

A2 - Cunnane, Vincent

PB - Academic Conferences and Publishing International Limited

Y2 - 21 June 2018 through 22 June 2018

ER -

Seeing is believing: User awareness of eConsent on health social networks

Abstract

Publication series

Conference

Keywords

Other files and links

Fingerprint

Cite this