@inbook{363613b68296458ead33360364ac3ca1,
title = "Should you disclose a data breach via social media? Evidence from US listed companies",
abstract = "Data breaches represent one of the main concerns for executives across all sectors. Data breaches open a period of crisis for the affected firm and require them to disclose complex information to a variety of stakeholders in a timely and proper manner. This paper investigates the relationship between social media disclosure of a data breach and its cost, as proxied by the response of the affected firm{\textquoteright}s stock price. Using an event study methodology on a sample of 32 data breaches from 29 US publicly-traded firms from 2011 to 2014, we find that social media disclosure exacerbates the negative stock price{\textquoteright}s response to the announcement. However, such a negative association is contingent on firm{\textquoteright}s visibility on traditional media with social media disclosure having a beneficial effect for low-visibility companies.",
author = "Pierangelo Rosati and Peter Deeney and Mark Cummins and \{van der Werff\}, Lisa and Theo Lynn",
note = "Publisher Copyright: {\textcopyright} 2018 IEEE Computer Society. All rights reserved.; 51st Annual Hawaii International Conference on System Sciences, HICSS 2018 ; Conference date: 02-01-2018 Through 06-01-2018",
year = "2018",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "4772--4781",
editor = "Bui, \{Tung X.\}",
booktitle = "Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018",
address = "United States",
}