Strategic Analysis in Political Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English (Ireland)
Pages (from-to)	32-44
Journal	European Journal of Marketing
Volume	30
Issue number	10-11
Publication status	Published - 1996

Cite this

@article{519d925100034fc3a7bef24ebf874a91,

title = "Strategic Analysis in Political Marketing",

author = "Neil Collins and Patrick Butler",

year = "1996",

language = "English (Ireland)",

volume = "30",

pages = "32--44",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "10-11",

}