Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Industrial Marketing Management
DOIs	https://doi.org/10.1016/j.indmarman.2026.01.005
Publication status	Published - Feb 2026

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@article{b64d99821c8e49519cb2a19d4e7ba208,

title = "Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power",

author = "Helen McGrath and Thomas O'Toole and Conor Drummond",

year = "2026",

month = feb,

doi = "10.1016/j.indmarman.2026.01.005",

language = "English",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power

AU - McGrath, Helen

AU - O'Toole, Thomas

AU - Drummond, Conor

PY - 2026/2

Y1 - 2026/2

UR - http://dx.doi.org/10.1016/j.indmarman.2026.01.005

U2 - 10.1016/j.indmarman.2026.01.005

DO - 10.1016/j.indmarman.2026.01.005

M3 - Article

SN - 0019-8501

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -