The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands

Amer Badran; Dave Alton; Sean Tanner; Helen McGrath

The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands

Cork University Business School

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Original language	Undefined/Unknown
Title of host publication	Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.
Editors	Carolyn Strong, C Bosangit, Nicole Koenig-Lewis, Zoe Lee, Olaya Moldes Andres, Eleri Rosier
Publication status	Published - 2 Jul 2024
Event	Academy of Marketing Conference 2024 - University of Cardiff, Cardiff, United Kingdom Duration: 1 Jul 2024 → …

Conference

Conference	Academy of Marketing Conference 2024
Country/Territory	United Kingdom
City	Cardiff
Period	1/07/24 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf

Academy of Marketing Conference 2024
Tanner, S. (Participant)
1 Jul 2024 → 4 Jul 2024
Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Cite this

Badran, A., Alton, D., Tanner, S., & McGrath, H. (2024). The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands. In C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, & E. Rosier (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf

Badran, Amer ; Alton, Dave ; Tanner, Sean et al. / The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands. Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.. editor / Carolyn Strong ; C Bosangit ; Nicole Koenig-Lewis ; Zoe Lee ; Olaya Moldes Andres ; Eleri Rosier. 2024.

@inproceedings{a4b544c62f454e11bdd1a16cd842a278,

title = "The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands",

author = "Amer Badran and Dave Alton and Sean Tanner and Helen McGrath",

year = "2024",

month = jul,

day = "2",

language = "Undefined/Unknown",

editor = "Strong, \{Carolyn \} and Bosangit, \{C \} and Koenig-Lewis, \{Nicole \} and Lee, \{Zoe \} and \{Moldes Andres\}, \{Olaya \} and Rosier, \{Eleri \}",

booktitle = "Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing{\textquoteright}s social spirit.",

note = "Academy of Marketing Conference 2024 ; Conference date: 01-07-2024",

}

Badran, A, Alton, D , Tanner, S & McGrath, H 2024, The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands. in C Strong, C Bosangit, N Koenig-Lewis, Z Lee, O Moldes Andres & E Rosier (eds), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.. Academy of Marketing Conference 2024, Cardiff, United Kingdom, 1/07/24. <https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf>

The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands. / Badran, Amer; Alton, Dave ; Tanner, Sean et al.
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.. ed. / Carolyn Strong; C Bosangit; Nicole Koenig-Lewis; Zoe Lee; Olaya Moldes Andres; Eleri Rosier. 2024.

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

TY - GEN

T1 - The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands

AU - Badran, Amer

AU - Alton, Dave

AU - Tanner, Sean

AU - McGrath, Helen

PY - 2024/7/2

Y1 - 2024/7/2

M3 - Conference proceeding

BT - Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.

A2 - Strong, Carolyn

A2 - Bosangit, C

A2 - Koenig-Lewis, Nicole

A2 - Lee, Zoe

A2 - Moldes Andres, Olaya

A2 - Rosier, Eleri

T2 - Academy of Marketing Conference 2024

Y2 - 1 July 2024

ER -

Badran A, Alton D , Tanner S , McGrath H. The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands. In Strong C, Bosangit C, Koenig-Lewis N, Lee Z, Moldes Andres O, Rosier E, editors, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.. 2024

The Craft of Goodness: Unravelling Brand Morality in the Social Media Narratives of Artisan Food Brands

Conference

UN SDGs

Access to Document

Activities

Academy of Marketing Conference 2024

Cite this