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The determinants of the adoption of internet banking by Chinese consumers

Research output: Chapter in Book/Report/Conference proceedingsConference proceedingpeer-review

Abstract

With the development of computer technology and the ubiquitousness of the Internet, Internet Banking (IB) has become more popular among Chinese consumers. However, due to constraints on its adoption and the size of the Chinese market, there is still scope for significant IB adoption Focusing on Chinese IB market conditions and the features of consumers, this paper analyzes the determinants of consumers' IB adoption based on the Theory of Planned Behavior (TPB). It employs Structural Equation Modelling to explore the factors that influence IB use, from Attitude to IB Adoption (AlBA), Subjective Norms (SN) and Perceived Adoption Behavior Control (PABC).

Original languageEnglish
Title of host publication2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, SOLI 2009
Pages760-763
Number of pages4
DOIs
Publication statusPublished - 2009
Event2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, SOLI 2009 - Chicago, IL, United States
Duration: 22 Jul 200924 Jul 2009

Publication series

Name2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, SOLI 2009

Conference

Conference2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, SOLI 2009
Country/TerritoryUnited States
CityChicago, IL
Period22/07/0924/07/09

Keywords

  • Determinants
  • Internet banking
  • Planned behavior

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