TY - GEN
T1 - The determinants of the adoption of internet banking by Chinese consumers
AU - Wenchao, Wang
AU - Jordan, Declan
PY - 2009
Y1 - 2009
N2 - With the development of computer technology and the ubiquitousness of the Internet, Internet Banking (IB) has become more popular among Chinese consumers. However, due to constraints on its adoption and the size of the Chinese market, there is still scope for significant IB adoption Focusing on Chinese IB market conditions and the features of consumers, this paper analyzes the determinants of consumers' IB adoption based on the Theory of Planned Behavior (TPB). It employs Structural Equation Modelling to explore the factors that influence IB use, from Attitude to IB Adoption (AlBA), Subjective Norms (SN) and Perceived Adoption Behavior Control (PABC).
AB - With the development of computer technology and the ubiquitousness of the Internet, Internet Banking (IB) has become more popular among Chinese consumers. However, due to constraints on its adoption and the size of the Chinese market, there is still scope for significant IB adoption Focusing on Chinese IB market conditions and the features of consumers, this paper analyzes the determinants of consumers' IB adoption based on the Theory of Planned Behavior (TPB). It employs Structural Equation Modelling to explore the factors that influence IB use, from Attitude to IB Adoption (AlBA), Subjective Norms (SN) and Perceived Adoption Behavior Control (PABC).
KW - Determinants
KW - Internet banking
KW - Planned behavior
UR - https://www.scopus.com/pages/publications/70449471733
U2 - 10.1109/SOLI.2009.5204034
DO - 10.1109/SOLI.2009.5204034
M3 - Conference proceeding
AN - SCOPUS:70449471733
SN - 9781424435418
T3 - 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, SOLI 2009
SP - 760
EP - 763
BT - 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, SOLI 2009
T2 - 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, SOLI 2009
Y2 - 22 July 2009 through 24 July 2009
ER -