The role of symbols in value co-creation

Melissa Archpru Akaka; Daniela Corsaro; Carol Kelleher; Robert F. Lusch; Paul P. Maglio; Yuri Seo; Stephen L. Vargo

The role of symbols in value co-creation

Melissa Archpru Akaka
, Daniela Corsaro
, Carol Kelleher
, Robert F. Lusch
, Paul P. Maglio
, Yuri Seo
, Stephen L. Vargo

Cork University Business School

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2013
Event	3rd Naples Forum on Service - Ischia, Naples, Italy Duration: 18 Jun 2013 → 21 Jun 2013

Conference

Conference	3rd Naples Forum on Service
Country/Territory	Italy
City	Naples
Period	18/06/13 → 21/06/13

Cite this

@conference{3c031a09afee4d43a9431c8beeece5bd,

title = "The role of symbols in value co-creation",

author = "Akaka, \{Melissa Archpru\} and Daniela Corsaro and Carol Kelleher and Lusch, \{Robert F.\} and Maglio, \{Paul P.\} and Yuri Seo and Vargo, \{Stephen L.\}",

year = "2013",

language = "English (Ireland)",

note = "3rd Naples Forum on Service ; Conference date: 18-06-2013 Through 21-06-2013",

}