The role of symbols in value co-creation

Melissa Archpru Akaka; Daniela Corsaro; Carol Kelleher; Robert F. Lusch; Paul P. Maglio; Yuri Seo; Stephen L. Vargo

The role of symbols in value co-creation

Melissa Archpru Akaka
, Daniela Corsaro
, Carol Kelleher
, Robert F. Lusch
, Paul P. Maglio
, Yuri Seo
, Stephen L. Vargo

Cork University Business School

University of Denver
Universitá Iulm
University of Arizona
IBM
University of California
Victoria University of Wellington
The University of Auckland
University of Hawai'i at Mānoa

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 2013
Event	3rd Naples Forum on Service - Ischia, Naples, Italy Duration: 18 Jun 2013 → 21 Jun 2013

Conference

Conference	3rd Naples Forum on Service
Country/Territory	Italy
City	Naples
Period	18/06/13 → 21/06/13

Cite this

@conference{3c031a09afee4d43a9431c8beeece5bd,

title = "The role of symbols in value co-creation",

author = "Akaka, \{Melissa Archpru\} and Daniela Corsaro and Carol Kelleher and Lusch, \{Robert F.\} and Maglio, \{Paul P.\} and Yuri Seo and Vargo, \{Stephen L.\}",

year = "2013",

language = "English (Ireland)",

note = "3rd Naples Forum on Service ; Conference date: 18-06-2013 Through 21-06-2013",

}