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The score is not the music: the role of shared meanings in participant experiences of value co-creation practices

  • Cranfield University

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish (Ireland)
Publication statusPublished - 2012
EventForum for Markets and Marketing (FMM) - University of Auckland, Auckland, New Zealand
Duration: 10 Dec 201212 Dec 2012

Conference

ConferenceForum for Markets and Marketing (FMM)
Country/TerritoryNew Zealand
CityAuckland
Period10/12/1212/12/12

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