| Original language | English (Ireland) |
|---|---|
| Journal | 'Theory-building in political marketing: Parallels in public management'. Journal of Political Marketing, 6 (2-3):91-107. |
| Publication status | Published - 2007 |
'Theory-building in political marketing: Parallels in public management'. Journal of Political Marketing, 6 (2-3):91-107.
- Neil Collins
- , P. Butler
Research output: Contribution to journal › Other contribution to journal › peer-review