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Understanding social media business value, a prerequisite for social media selection
Tadhg Nagle
,
Andrew Pope
Cork University Business School
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Social Sciences
Information Technology
100%
Information Systems
100%
Advertising Media
100%
Normativity
33%
Technological Change
33%
Decision-Making Process
33%
Economics, Econometrics and Finance
Value Creation
100%
Advertising Media
100%