Understanding the characteristics of it capability in delivering a customer-focused strategy: The case of Saudi Bank

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Abstract

The rationale is to address the perceived gap in the existing literature by exploring the relationship between information technology capabilities (ITC) and customer-focused strategies (CFS). It is essential to explore how technologies enable organizations to implement strategies through a more interactive approach to their customers. Thus, the research objective seeks to improve the understanding of the relationship between ITC and the organizational goal of achieving a customer-focused strategy. Identifying the characteristics of ITC makes the organization focus on developing these characteristics, which may help to achieve an appropriate level of customer-focused strategies. The analysis of the data collected indicates five major characteristics of ITC.: 1) The fulfilment of business requirements on time, 2) the automation of business processes, 3) supporting business continuity, 4) the integration of multiple business systems and applications, and 5) the availability of timely and correct information. The conclusion summarizes these characteristics in the context of how they might affect a customer-focused strategy.

Original languageEnglish
Title of host publication25th International Conference on Information Systems Development, ISD 2016
PublisherAssociation for Information Systems
Pages197-211
Number of pages15
ISBN (Electronic)9788378753070
Publication statusPublished - 2016
Event25th International Conference on Information Systems Development, ISD 2016 - Katowice, Poland
Duration: 24 Aug 201626 Aug 2016

Publication series

Name25th International Conference on Information Systems Development, ISD 2016

Conference

Conference25th International Conference on Information Systems Development, ISD 2016
Country/TerritoryPoland
CityKatowice
Period24/08/1626/08/16

Keywords

  • Business
  • Capability
  • Characteristics
  • Customer-focused
  • It
  • Strategy

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