| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 4-17 |
| Journal | Journal of Applied Management and Entrepreneurship |
| Volume | 15 |
| Issue number | 3 |
| Publication status | Published - 2010 |
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Virtually Speaking-Customer to Customer Communication in Blogs
- Carol Kelleher
- , Anu Helkkula
Research output: Contribution to journal › Article › peer-review