TY - GEN
T1 - VR Storytelling to Prime Uncertainty Avoidance
AU - Gong, Zhengya
AU - Gonçalves, Milene
AU - Nanjappan, Vijayakumar
AU - Georgiev, Georgi V.
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2023.
PY - 2023
Y1 - 2023
N2 - In recent years, there has been a growing interest among researchers in the field of virtual reality (VR) storytelling. There is a lack of studies on using VR storytelling to prime culture-related content. The cultural aspects, particularly the tendency to avoid uncertainty, have yet to be thoroughly examined within VR. Therefore, we developed VR storytelling intending to prime individuals’ uncertainty avoidance values. An experiment was conducted to assess the efficacy of VR storytelling in priming individuals’ uncertainty avoidance values. The participants’ encounter with VR storytelling was assessed through various parameters, including but not limited to their experience of presence and engagement in the virtual environment. The study provides evidence that VR storytelling has the capacity to influence individuals’ cultural values, particularly their inclination to uncertainty avoidance. Furthermore, the feedback provided by the participants revealed that they had positive emotions, a feeling of being present, engagement, and immersion while engaging with such VR storytelling.
AB - In recent years, there has been a growing interest among researchers in the field of virtual reality (VR) storytelling. There is a lack of studies on using VR storytelling to prime culture-related content. The cultural aspects, particularly the tendency to avoid uncertainty, have yet to be thoroughly examined within VR. Therefore, we developed VR storytelling intending to prime individuals’ uncertainty avoidance values. An experiment was conducted to assess the efficacy of VR storytelling in priming individuals’ uncertainty avoidance values. The participants’ encounter with VR storytelling was assessed through various parameters, including but not limited to their experience of presence and engagement in the virtual environment. The study provides evidence that VR storytelling has the capacity to influence individuals’ cultural values, particularly their inclination to uncertainty avoidance. Furthermore, the feedback provided by the participants revealed that they had positive emotions, a feeling of being present, engagement, and immersion while engaging with such VR storytelling.
KW - cultural value
KW - priming
KW - uncertainty avoidance
KW - VR storytelling
UR - https://www.scopus.com/pages/publications/85177475163
U2 - 10.1007/978-3-031-47655-6_7
DO - 10.1007/978-3-031-47655-6_7
M3 - Conference proceeding
AN - SCOPUS:85177475163
SN - 9783031476549
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 103
EP - 116
BT - Interactive Storytelling - 16th International Conference on Interactive Digital Storytelling, ICIDS 2023, Proceedings
A2 - Holloway-Attaway, Lissa
A2 - Murray, John T.
PB - Springer Science and Business Media Deutschland GmbH
T2 - 16th International Conference on Interactive Digital Storytelling, ICIDS 2023
Y2 - 11 November 2023 through 15 November 2023
ER -