We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking

Sean Tanner; David Giles; Mary McCarthy

We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking

Sean Tanner
, David Giles
, Mary McCarthy

Cork University Business School

University College Cork

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

Abstract

Beef is becoming increasingly politicised, owing to its contribution to disparities in social, economic and environmental outcomes. As dialogues between marketers and consumers are taking place against the backdrop of contested and evolving understandings of beef, it is important to understand media’s framing of beef discourse. This qualitative study employs frame analysis to identify, media framings, tonalities, and advocate viewpoints to identify emerging discourse on beef’s role in sustainable healthy diets and tensions which arise.

Original language	English
Title of host publication	Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.
Editors	Carolyn Strong, C Bosangit, Nicole Koenig-Lewis, Zoe Lee, Olaya Moldes Andres, Eleri Rosier
Pages	124-125
Number of pages	2
ISBN (Electronic)	978-1-3999-9060-8
Publication status	Published - 2 Jul 2024
Event	Academy of Marketing Conference 2024 - University of Cardiff, Cardiff, United Kingdom Duration: 1 Jul 2024 → …

Conference

Conference	Academy of Marketing Conference 2024
Country/Territory	United Kingdom
City	Cardiff
Period	1/07/24 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf

Academy of Marketing Conference 2024
Tanner, S. (Participant)
1 Jul 2024 → 4 Jul 2024
Activity: Participating in or organising an event › Participating in a conference, workshop, ...

Cite this

Tanner, S., Giles, D., & McCarthy, M. (2024). We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking. In C. Strong, C. Bosangit, N. Koenig-Lewis, Z. Lee, O. Moldes Andres, & E. Rosier (Eds.), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit. (pp. 124-125). Article 162 https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf

Tanner, Sean ; Giles, David ; McCarthy, Mary. / We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking. Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.. editor / Carolyn Strong ; C Bosangit ; Nicole Koenig-Lewis ; Zoe Lee ; Olaya Moldes Andres ; Eleri Rosier. 2024. pp. 124-125

@inproceedings{51432d546f2f4e57928cd7e1625d7805,

title = "We{\textquoteright}ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking",

abstract = "Beef is becoming increasingly politicised, owing to its contribution to disparities in social, economic and environmental outcomes. As dialogues between marketers and consumers are taking place against the backdrop of contested and evolving understandings of beef, it is important to understand media{\textquoteright}s framing of beef discourse. This qualitative study employs frame analysis to identify, media framings, tonalities, and advocate viewpoints to identify emerging discourse on beef{\textquoteright}s role in sustainable healthy diets and tensions which arise.",

author = "Sean Tanner and David Giles and Mary McCarthy",

year = "2024",

month = jul,

day = "2",

language = "English",

pages = "124--125",

editor = "Carolyn Strong and C Bosangit and Nicole Koenig-Lewis and Zoe Lee and \{Moldes Andres\}, Olaya and Eleri Rosier",

booktitle = "Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing{\textquoteright}s social spirit.",

note = "Academy of Marketing Conference 2024 ; Conference date: 01-07-2024",

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Tanner, S, Giles, D & McCarthy, M 2024, We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking. in C Strong, C Bosangit, N Koenig-Lewis, Z Lee, O Moldes Andres & E Rosier (eds), Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.., 162, pp. 124-125, Academy of Marketing Conference 2024, Cardiff, United Kingdom, 1/07/24. <https://academyofmarketing.org/wp-content/uploads/2023/10/AM2024-PROCEEDINGS-.pdf>

We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking. / Tanner, Sean; Giles, David; McCarthy, Mary.
Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.. ed. / Carolyn Strong; C Bosangit; Nicole Koenig-Lewis; Zoe Lee; Olaya Moldes Andres; Eleri Rosier. 2024. p. 124-125 162.

Research output: Chapter in Book/Report/Conference proceedings › Conference proceeding › peer-review

TY - GEN

T1 - We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking

AU - Tanner, Sean

AU - Giles, David

AU - McCarthy, Mary

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Y1 - 2024/7/2

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AB - Beef is becoming increasingly politicised, owing to its contribution to disparities in social, economic and environmental outcomes. As dialogues between marketers and consumers are taking place against the backdrop of contested and evolving understandings of beef, it is important to understand media’s framing of beef discourse. This qualitative study employs frame analysis to identify, media framings, tonalities, and advocate viewpoints to identify emerging discourse on beef’s role in sustainable healthy diets and tensions which arise.

M3 - Conference proceeding

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EP - 125

BT - Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.

A2 - Strong, Carolyn

A2 - Bosangit, C

A2 - Koenig-Lewis, Nicole

A2 - Lee, Zoe

A2 - Moldes Andres, Olaya

A2 - Rosier, Eleri

T2 - Academy of Marketing Conference 2024

Y2 - 1 July 2024

ER -

Tanner S, Giles D, McCarthy M. We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking. In Strong C, Bosangit C, Koenig-Lewis N, Lee Z, Moldes Andres O, Rosier E, editors, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit.. 2024. p. 124-125. 162

We’ve got Beef! Legacy Media Framing of Beef Narratives and Implications for Citizen-Consumer Sensemaking

Abstract

Conference

UN SDGs

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Activities

Academy of Marketing Conference 2024

Cite this