@inproceedings{755cedcb826145158cb73b6c201699c8,
title = "When to use rewards in charitable crowdfunding",
abstract = "Charitable crowdfunding is an important source of funds for charitable organizations. The offer of tokens or rewards is often used to entice potential donors to donate to a cause. This study investigates when it is beneficial to offer rewards in a charitable crowdfunding campaign. Three design principles are developed from the current literature which aim to help in the creation of a successful crowdfunding campaign. Important factors identified were types of donations a charitable organization usually receives, the groups of donors associated with that organization and the need for one time considerably large donations.",
keywords = "Crowdfunding, Rewards, Tokenism",
author = "Stephen Warren and Rob Gleasure and Phillip O'Reilly and Jerry Cristoforo and Joseph Feller and Shanping Li",
note = "Publisher Copyright: {\textcopyright} 2017 ACM.; 13th International Symposium on Open Collaboration, OpenSym 2017 ; Conference date: 23-08-2017 Through 25-08-2017",
year = "2017",
month = aug,
day = "23",
doi = "10.1145/3125433.3125469",
language = "English",
series = "Proceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017",
publisher = "Association for Computing Machinery, Inc",
booktitle = "Proceedings of the 13th International Symposium on Open Collaboration, OpenSym 2017",
}